#Mastercard digital media kit how to

The session was recorded and turned into shorter videos that focus on each platform.

#Mastercard digital media kit how to

As Cohen explained, a lot of people across the organization just needed help with the first steps of getting into social media, as simple as how to set up an account.

It was a very basic introductory program that went over different social platforms - the usual suspects, like Facebook, Twitter and LinkedIn.

“A lot of agencies have turnkey solutions and these sorts of black-belt programs - and we did talk to some other companies about implementing some of these approaches - but in the end, it was just me and a couple of my colleagues raising our hands and saying, ‘We can teach this we don’t really need to bring in somebody for the outside,'” explained Cohen.Ĭohen and her team organized the first social media education session, which was held at the Purchase headquarters. Once people were more aware of company policy on social and that it is encouraged at MasterCard to use social media in their personal lives, social media education became the next focus. The legal team was involved in the meeting too to help answer questions. It has a content site, a blog and a “ newsroom” that sits in the center of its headquarters in Purchase, N.Y. While all of this has enabled MasterCard to attract and interact with a larger audience –18 months ago MasterCard was exposed to more than 30 million people per month globally through social media, while today it is exposed to more than 40 million people per week globally, according to MasterCard’s data - the next phase is about getting its 7,500 employees company-wide comfortable with social media and, even more than that, turning them into social media brand advocates.Īlong with modifying the social media guidelines and providing real-world examples of employees doing a good job advocating the brand using social, Cohen and the communications team brought the company together for a meeting in the newsroom to have an open discussion about the guidelines so that people could ask questions and understand what isn’t and is allowed when it comes to social. Today the brand has a strong following on its main Twitter account and several other accounts for different topics and services. Two or three yeas ago, MasterCard didn’t really have much of a social media strategy. A big part of this process means making sure its employees are all digitally savvy. The findings are based on aggregate sales activity in the Mastercard payments network, coupled with survey-based estimates for certain other payment forms, such as cash and check.Over the past year, MasterCard has been working hard on shifting its culture and public perception as a financial services company to that of a tech company.

Mastercard SpendingPulse reports on national retail sales across all payment types in select markets around the world. California, New York, Florida, Nevada and Illinois were among the states leading the charge back to brick-and-mortar. However, online sales remain elevated (up 92%) vs pre-pandemic April 2019. In-store sales were up 10%, while e-commerce sales are down 1.8% compared with last year, reflecting consumer demand to get out and shop. While the housing market is starting to show signs of cooling, consumers continue investing in their homes and feathering their nests for seasons to come. Furniture and home furnishings are up 3.8% year-over-year and 25.7% compared with pre-pandemic 2019 levels. “Mastercard SpendingPulse shows spending across sectors in April.”įurniture and home furnishings sales were among key trends identified for the month, as Mastercard noted that the category recorded its seventh consecutive month of positive growth. “Whether for a family barbeque, returning to the office or senior prom, it seems like everyone is out shopping for something,” said Steve Sadove, senior advisor for Mastercard and former CEO and chairman of Saks Inc.